Plenary 3: Role of Media in Healthcare
The media is an essential vehicle of mass communication across industries, and healthcare is no exception. Notably, the nature of mass media (print, electronic, radio, and the internet) makes it a powerful tool in steering the public towards topics they should think about. However, the public health community and policymakers have not always been sensitive to the importance and power of the media in shaping the public’s health. The abundance of health-related content and the speed of its dissemination in the media means that the news and information presented for consumption do not pass through the filters of responsible media. Discourse on this topic by bringing together stakeholders from the medical and media fraternity to reach sustainable suggestions and solutions is essential.
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Date:
January 23, 2022 -
Time:
2:10 - 4:10 PM -
Venue
Auditorium,
Institute of Business Management,
Moderator

Najia Ashar
Senior Anchor and Journalist
Speakers

Aoun Sahi
Executive Producer, PTV News and PTV World

Dr. Abdul Bari Khan
Chief Executive Officer, Indus Hospital & Health Network

Dr. Asima Faisal
Head of Department, MBA Health Management Program, Institute of Business Management (IoBM)

Dr. Faisal Sultan
Special Assistant to the Prime Minister on National Health Services, Government of Pakistan

Kamal Siddiqi
Former Director of the Centre for Excellence in Journalism, IBA

Mazhar Abbas
Senior Journalist/ Analyst and President, Pakistan Federal Union of Journalists (PFUJ)

Sania Saeed
Ambassador, Indus Hospital & Health Network

Sarwat Gilani
Ambassador, Indus Hospital & Health Network
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